1) The assumptions that Schlosser makes about his readers and his sympathies is that, his readers are parents or grandparents of small children. The quotes that make me believe this is the required audience is, "Today children are being targeted by phone companies, oil companies, and automobile companies, as well as clothing stores restaurant chains." This quote introduces the purpose of the essay as well as state an interesting fact for the reader. Another quote that targets his audience is, "The bulk of the advertising directed at children today has an immediate goal." This quote explains how advertising is directed more towards children other than anyone else. The benefits and risks of targeting an audience this way is, it is a good way to capture your readers attention. The risks of targeting an audience this way is, you may lose your audience without any credibility or use of pathos.
2) I find Schlosser's use of sources very persuasive. the sources he uses that seem most persuasive is the study that was published in the Journal of the American Medical Association, and the research that Eric did. It is persuasive because it comes from a professional journal, and the author took the time to actually do some real research on the topic. The sources that are least persuasive is, Rod Taylor from a Brandweek columnist. This resource comes from a single persons opinion, and it does not seem like a professional opinion. He addresses counterarguments and anticipates antagonist readers when he states, " Many studies have found that young children often could not tell the difference between television programming and television advertising." This quote shows that tv is just tv to kids and they aren't even aware that they are being targeted.
Good work, Tierra. Thanks.
ReplyDeleteNick