https://www.youtube.com/watch?v=m2FU5oa1r54
This commercial appeals to ethos by identifying a problem that people agree with. They start by saying that we are "imperfect humans in an imperfect world." This quote is a quote that many people can understand. In the actual commercial, they have people going through some situations that may seem extreme, but they are still things that could actually happen to the average person. For the most part, people can agree that things happen un-expectantly, and they would be happy to know that there is an insurance that could cover these unexpected problems.
This commercial also appeals to pathos by appealing to the audiences emotions. Again, the commercial states that things happen un-expectantly, and that we as humans have to make sure we take control of the situation. The examples used in the commercial are things that many people can relate to. They understand the pain, anger, and heartache that's expressed in the commercials clips because it's things that could happen in the real world.
This commercial didn't have any use of logos. It is difficult to include all three rhetorical appeals in one argument, especially when it comes to commercials. This commercial had zero use of facts. There was no evidence that their specific insurance was better than any other insurance. Also, they never stated what their argument was about, they just wanted to inform you that they are a good insurance company for being able to have a basic understanding of everyday life.
Tierra --
ReplyDeleteThere's some good analysis here, especially your discussion of ethos. What about the music as a pathetic appeal? The use of humor? And when discussing a strategy that's not used, it's important to analyze why. Remember too that all these arguments are made with a specific audience in mind, so your analysis should focus on how the appeals are effective to that audience.
Thanks,
Nick